Dr. Tony Alessandra is one of the nation's leading authorities on high impact marketing strategies for the global economy. His ideas, plus his powerful presence as a speaker, have earned him a Speakers Hall of Fame Award from the National Speakers Association. His core teaching is what he calls The Platinum Rule, which says "Do Unto Others as They'd Like Done Unto Them." It's not enough, he says, to treat people the same way that you expect to be treated. You have to find out how they expect to be treated. In his seminars and keynote presentations, Dr. Alessandra shows how to spot the clues that help people recognize the differences in their thinking and approaches to business, and how to create lasting understandings and relations that are the key to future success.

A marketing strategist and applied behavioral scientist, Dr. Tony Alessandra is a leading authority on high leverage strategies for market leadership in the new economy. Tony's credentials include 30 years of exceptional business success plus an extensive academic background, which includes a Ph.D. in Marketing. He is recognized by Meetings & Conventions Magazine as one of America's most electrifying speakers. Since 1976, he has delivered more than 2,000 presentations consistently earning rave reviews as the top rated speaker. Dr. Alessandra holds the CPAE Speakers Hall of Fame Award from the National Speakers Association. He can fill any speaking position from motivating opening keynote to inspiring convention close. They listen, they learn, they laugh, they act!

PUBLICATIONS

The Platinum Rule: Do Unto Others as They'd Like Done Unto Them

In today's highly competitive and ever-changing business environment, it's not enough to treat clients, associates, and staff the way you would like to be treated. You have to know what they want and be able to deliver it. From closing deals to managing employees, The Platinum Rule helps you predict the behavior of others and adapt your own for the best possible outcome: get people together who enhance each other's potential for dynamic work groups, a better balanced staff, better company, more effective client relations; 'sell by style? using five essential Platinum Rule steps; defuse conflict and dissatisfaction; and boost productivity and profits. Learn how to spot the clues that help you ?read? other people ... How to recognize and respond to their differences ... and how to create lasting relationships that are the key to business success! Practical ... accurate ... easily remembered. The Platinum Rule acknowledges that each person has his or her own ways of looking at the world. Each has his or her preferred methods of dealing with different situations. All you need to do is identify the other person's unique style, spot the clear signals they send, focus on the unmistakable patterns of their personalities, and then adjust your own behavior to theirs in order to lessen conflict and increase rapport. The Platinum Rule allows you to connect with anyone.