Barbara Stoker brings
a dynamic style to encouraging individuals to climb the mountains they face in
their own lives. In her presentation IntelligentRisking, Barbara Stoker
inspires audiences through her interactive programs to take those risks that
make a difference for their businesses, their customers and themselves.
Watch Barbara Stoker's Video
With over 20 years of experience as
an executive in sales, marketing and new product development Barbara Stoker
well knows those personal and professional risks. As a consumer marketer
Barbara Stoker was the person brought in to develop the new product, brand or
division when all else had failed. And because of her approach to risk and her
"never say never" attitude Barbara Stoker was able to succeed where
others had not. For Hallmark Cards she launched their Gift Program, which today
represents over $200MM in sales. For Walt Disney Productions she licensed
several Disney movies, as well as, spearheaded a new licensing program. For
Mattel she developed Porcelain Barbie, starting Mattel's collectable business,
which is now worth millions of dollars. At Coors she took a 'couldn't be sold'
product and proved it 'could be sold' with an opening order to Nordstrom for
over $1MM dollars.
Barbara Stoker's IntelligentRiskingª
Programs create a memorable experience for every person who attends and they
truly make a difference! Most importantly, at the end of her program people are
able to look at the risks they face with a new perspective. They walk out the
door with not only the inspiration and the strategies they need to help them
risk more successfully but they also leave with a renewed commitment.
Because Barbara Stoker believes it
is important to have adventures in every aspect in our lives, she is a
technical rock climber, technical ice climber and has now taken up Paragliding.
The courage to take risks is often found in the heart; Barbara Stoker is also a
Wish Grantor for the Make-A-Wish Foundation.