Dan Coughlin is a student and teacher of practical processes that improve business performance. His purpose is to work with executives and managers so they achieve great performances. He defines a great management performance as significantly improving an organization's most important desired outcomes in a sustainable way.
For more than a decade, he has invested over 3,000 hours on-site observing and advising executives and managers in a wide variety of business functions and in more than thirty industries. He and his clients constantly worked to hone simple processes that could improve performance throughout their organizations.
As a business keynote speaker, Dan combines real-life stories from his management consulting work with in-depth research of the audience he is speaking to. He then delivers penetrating and practical insights that attendees can use immediately to improve their performance and results.
His clients include Toyota, Abbott, Marriott, Shell, Coca-Cola, McDonald's, St. Louis Cardinals, Boeing, Prudential, IKON Office Solutions, Shawnee Mission Medical Center, Osram Sylvania, Young Presidents Organization, BMC Software, American Bar Association, American Management Association, AT&T, Jiffy Lube Association of Franchisees, and more than 150 other organizations.
Dan has provided hundreds of customized presentations on business acceleration across the United States. His keynote topics include leadership, branding, sales, and innovation. He is the author of the book, The Management 500: A High-Octane Formula for Business (2009) and Accelerate: 20 Practical Lessons to Boost Business Momentum (2007). Dan has been quoted in the USA Today, the New York Times, and Investor's Business Daily, and has had articles published in more than 100 trade publications.
Accelerate Your Impact as a Leader
||Take out your business card, and cross out your title. It has nothing to do with your ability to lead. In this high-energy, high-impact session, Dan Coughlin gives the TEN LEADERSHIP ACTIONS necessary to influence key decision-makers at all levels. He debunks the traditional myths of leadership, and shows how every employee can impact the way other people think and drive better sustainable results through more effective teamwork. Customers don't care about which department was most successful. They only care about the value the departments deliver collectively to them. Leaders create more value for customers by effectively influencing divergent individuals to support a common cause. Dan explains how every leadership style can be effective, except for the dreaded chameleon who changes his or her style depending on who else is in the room. He gives powerful insights on how audience members can give candid feedback to fellow employees and still maintain a strong relationship. |
Accelerate Business Innovation
||Business innovation is about finding better ways to boost productivity, performance, and profitability. A business innovation is the creation of additional value for customers that they will pay for at a profitable margin to your organization. It has to be both: new value that the customer does not already have and a profit-generator for the business. One without the other is insufficient. Dan Coughlin demystifies the process of innovation, and makes it simple, clear, and practical. He shows how every employee can generate breakthrough ideas to increase efficiency, expedite execution, and boost the bottom-line. From scheduling thinking time to using the observation tower to using OPS (Other People's Successes), audience members will walk away with ideas they can use immediately to generate powerful innovations. Dan explains how successful business innovators boldly walk away from a lot of good ideas so they can focus on a few great ideas. He explains the four phases of innovation and the importance of prototyping to save time and money. If you want your organization to propel itself beyond today's performance level, this is a must-attend session. |
Accelerate Your Brand
||Your brand is your reputation in the marketplace. Your brand is the perception of value that customers think they receive when they buy from your organization. It's not what you want to be; it's what customers believe you are right now. Dan Coughlin, who has worked with such world-class brands as Toyota, McDonald's, Marriott, Prudential, Coca-Cola, and the St. Louis Cardinals, provides penetrating insights into the dos and don'ts of building the brand you want. He explains the importance of defining and owning a performance category that matters deeply to customers and will generate the financial outcomes your organization desires. He shows the critical and integrated relationship between purpose, business research, strategy, planning, execution, and marketing that ultimately determines the brand you have. He walks the audience through the importance of a brand audit and the steps necessary to complete it successfully. He demonstrates how an obsession with constant innovation can ruin a brand and destroy the sustainable, profitable growth of an organization. |
||Sales are the cash flow engine in every organization. Every sale, whether it's an impulse buy or one that occurs over a long sales cycle, is a value-based sale. Selling is the process of convincing another person that your value is worth theirs. Does the prospective customer understand the full value of what he or she can receive from your product or service? Does this value connect in a meaningful way to his or her desired outcomes? Is the value received worth enough to him or her to pay you what you are asking for? Sales people impact not only short-term cash flow, but also long-term customer relationships and the equity in the business. In this presentation, Dan Coughlin guides sales people to leverage their strengths and passions, deliver dramatically differentiated value to their customers and prospects, and generate the sales they need to make this quarter a success. And he goes deeper into showing how great relationships create a steady flow of sustainable, profitable sales. This is not a rah-rah sales rally, but rather an intensely practical session for sales people in all industries. |
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