The Arizona Rattlers first and only head coach and general manager, Danny White, is a living football legend in Arizona. In the past eight seasons, Danny has brought two world championships to the state of Arizona, been inducted into the College Football Hall of Fame, and had his Arizona State University jersey retired.
Danny White is a football legend in Arizona. He has been inducted to the College Football Hall of Fame.
Hired October 10, 1991, Danny White took three seasons to accomplish the unthinkable. He built the Rattlers franchise from existence to a world champion in 1994.
Danny White earned Arena Football League Coach of the Year honors in his second season (1993), and is the third winningest coach (second among active coaches) in AFL history with 79 wins. His .675 career winning percentage is third in the AFL chart, while his .667 career playoff percentage is also third. His 10 playoff wins rank him third behind Tim Marcum and Perry Moss.
White's intense desire for excellence was evident as a player at Mesa's Westwood High School, Arizona State University and with the Dallas Cowboys. That desire has been reflected as a coach since White took the helm of the expansion Rattlers in 1992. Such a performance would have been hard to predict from a team whose head coach had no prior coaching or Arena Football experience.
White displayed his true leadership skills as a quarterback when he broke the Cowboys' single-season touchdown passing record in his first year as a starter in 1980. He took Dallas to the playoffs in five seasons and led the team to three NFC East titles. "Danny White was probably as fine a winner as we have had in football," said Tom Landry, the legendary former head coach of the Cowboys. "He wasn't gifted as some quarterbacks were, but he knew how to win football games."
Danny White finished his career as the club's most accurate passer, setting Cowboys' career marks of completions and touchdown passes. White currently holds 22 Cowboys' records. In 1982, White broke or tied eight Cowboys single-season passing records and took the Cowboys to the NFC title game for the third year in a row. White was named an All-Pro that year and played in the Pro Bowl. He compiled a 67-35 record as a starter for the Cowboys, including a 41-11 mark at Texas Stadium.
Danny White also has spent time in the broadcast booth, providing color commentary for the FOX Sports Pac-10 Game of the Week, and he travels around the country delivering inspirational keynote programs. In addition to his coaching and general manager duties with the Arizona Rattlers, White is also active in the Phoenix community, donating his time and effort to various charities.