David Norton
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David Norton
Key Topics:
  • The Balanced Scorecard
  • Management
  • Strategy
  • Execution
  • Bio Info:

    David P. Norton is founder and director of several organizations specializing in systems and processes to improve the execution of business strategy. Dr. Norton has founded and built a series of professional service firms during the course of his career, each focused on leading edge issues of management, from information technology and knowledge management to the discipline of strategy management.

    A frequent lecturer and author, David Norton is best known for his work with the Balanced Scorecard, which has been the subject of many conferences and articles. He is the co-author, with Robert S. Kaplan, of eight Harvard Business Review (HBR) articles and five books: The Balanced ScorecardThe Strategy Focused OrganizationStrategy MapsAlignment and The Execution Premium. Dr. Norton's books have sold more than one million copies in 23 different languages.

    The Balanced Scorecard concept was selected by the editors of the Harvard Business Review as "One of the most influential management ideas of the past 75 years." Dr. Norton was also voted as one of the "World's 12 Most Influential Management Thinkers" by Sun Top Media's Thinkers 50. Drs. Norton and Kaplan were honored with the "Champion of Workplace Learning and Performance Award" by the The American Society for Training and Development (ASTD).

    David P. Norton is the preeminent authority, along with Robert Kaplan, on how to institutionalize strategic thinking using The Balanced Scorecard (BSC). Dr. Norton co-developed this extraordinary tool for defining and executing business strategy. He co-authored with Kaplan, the three essential books on The Balanced Scorecard. David Norton is also the co-founder, president and CEO of the consulting firm that helps organizations use the BSC successfully. In his presentations, Dr. Norton helps companies make effective strategic thinking and execution an essential part of their business, both at the top (through the equivalent of a Chief Strategy Officer) and throughout the organization.

    An effective speaker who loves doing keynotes, David P. Norton is one of the most significant figures transforming business today.

    Utilizing the Balanced Scorecard concept, Dr. Norton allows complex organizations to effectively clarify, manage and implement their business strategies with a rigor never possible before. Dr. Norton's first book, The Balanced Scorecard: Translating Strategy Into Action, shows managers how to use this revolutionary tool to guide their strategic investments in people, systems and new products for long-term growth. Dr. Kaplan and Dr. Norton describe a multistage system that enables organizations to gain measurable benefits from carefully formulated business strategies. Together, these books and the presentations based on them, represent some of the most valuable breakthroughs in business strategy in recent times.

    Dr. David Norton's research and lectures have tremendous value for any company seeking to plan and sustain value creation over the long term. Dr. Norton has extremely broad and practical experience working with companies of all kinds and at all levels on their strategic capabilities. And he has unusual depth in developing the strategic potential of human resources.

    David P. Norton earned a BS in electrical engineering from Worcester Polytechnic Institute, an MS in operations research from the Florida Institute of Technology, an MBA from Florida State University, and his doctorate in business administration from Harvard Business School.

    Fee Info (subject to change)
    Travels From:
  • The Execution Premium
  • Developing and clarifying your strategy
  • Translating and planning your strategy
  • Organization Alignment
  • Aligning your intangible assets
  • Linking strategy and operations
  • Monitoring, learning and adapting your strategy
  • The Office of Strategy Management
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