Don Peppers
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Don Peppers
Key Topics:
  • Future
  • Marketing
  • Sales
  • Interactivity
  • Marketing Technology
  • Bio Info:

    Don Peppers explains how to build long term relationships with customers. He is a business visionary and best selling author.

    Don has delivered keynote addresses, workshops and consulting projects for clients on six continents. Author Martin Mayer, in his book Whatever Happened on Madison Avenue, called Don's presentation on the future of marketing "brilliant-the most fascinating presentation I have ever witnessed." 

    Don is the acclaimed co-author, with Martha Rogers, Ph.D., of several highly acclaimed business books on the subject of Customer Relationship Management (CRM). The One to One Future (1993) coined the phrase "one to one marketing," and Enterprise One to One (1997) showed how CRM strategies and interactive marketing should be applied differently in different business situations. The One to One Fieldbook, co-authored with Bob Dorf (former president of Peppers and Rogers Group), was released in January 1999, and is a virtual "practice guide" for CRM implementations. Their fourth book, The One to One Manager, published in October 1999, is the first in a new series of corporate case histories documenting one-to-one strategies and implementation. Their most recent publication, One to One B2B, was released in the spring of 2001.

    Don is a partner at Peppers and Rogers Group, a management consulting firm with offices throughout the United States as well as in Europe, Latin America, and South Africa. Clients include Ford Motor Company, Hewlett-Packard, Wolters-Kluwer, Scottish Power, E-Trade, Oracle, KPMG, BroadVision, Epiphany, Agilent, Novartis, Unilever, and other companies on five continents. 

    Don is also the author of Life's a Pitch - Then You Buy, based on his own career as a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top-20 US direct-marketing agency. He and Martha were named 1998 Direct Marketers of the Year by Direct Marketing Days in New York. 

    Prior to marketing and advertising, Don worked as an economist in the oil business and as the director of accounting for a regional airline. He holds a Bachelor's Degree in astronautical engineering from the U.S. Air Force Academy, and a Master's Degree in public affairs from Princeton University's Woodrow Wilson School. He and his wife, Pamela Devenney, formerly a professional photographer and television commercial producer, live in Connecticut with their five children. 

    Fee Info (subject to change)
    Travels From:
  • Using CRM in a Slow Economy to Build Profits in 90 Days
  • Re-Building the Company to Cut Costs and Increase Customer Value
  • The Future of Personalization
  • Privacy Issues in the Real Economy
  • A Profitable Web Site is Possible
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