Geoffrey Moore
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Geoffrey Moore
Key Topics:
  • Business
  • Marketing
  • Communication
  • Bio Info:

    Geoffrey Moore is the Managing Director of The Chasm Group, a business consultancy specializing in market development and business strategy.

    His first book, Crossing the Chasm, initially published in 1991, adds compelling new extensions to the classical model of the Technology Adoption Life Cycle. He introduces his readers to a gap or "chasm" that innovative companies and their products must cross in order to reach the lucrative mainstream market. A revised edition was released in July 1999 to update industries and case-study companies. The sequel, Inside the Tornado, published in 1995, provides readers with insight into how to capitalize on the potential for hypergrowth beyond the chasm. This second book sorts out how the market forces behind the Technology Adoption Life Cycle demand the need for radical shifts in market strategy. The Gorilla Game, Geoff's third book, was originally released in March of 1998 with a revised version, including a new chapter on internet investing, released August of this year. This book was co-authored with Chasm Group managing partner and high-tech marketing strategist Tom Kippola, and stock investment guru and BancAmerica Robertson Stephens analyst Paul Johnson. The Gorilla Game combines the methodology Moore introduced in Crossing the Chasm and Inside the Tornado, with Johnson's stockmarket valuation models and Wall Street expertise, and Kippola's high-tech investment experience. To view an interactive video clip of this presentation, go to Eloquent, Inc.

    Prior to founding The Chasm Group in 1992, Geoff was a principal and partner at Regis McKenna, Inc., a leading high-tech marketing strategy and marketing communications company. For the decade prior, he was a sales and marketing executive at three different software companies. 

    He holds a bachelor's degree from Stanford University and a Ph.D. from the University of Washington, both in literature, and served as an English professor at Olivet College. 

    Geoff is a frequent speaker and lecturer at industry conferences and his books are required reading at Stanford, Harvard, MIT and other leading business schools. 

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    Travels From:
  • Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
  • The Gorilla Game
  • Inside the Tornado
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