Martha Rogers
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Martha Rogers
Key Topics:
  • Business
  • Customer Service
  • Management
  • Marketing
  • Technology
  • Bio Info:

    Martha Rogers, Ph.D is a partner of Marketing 1:1 Inc., a consulting firm based in Stamford, Connecticut, with clients in relationship management and marketing technology including MCI, Harley-Davidson, US West, Royal Bank of Canada, BellSouth, Pitney Bowes, J. Walter Thompson, 3M, NCR, Ford, Hewlett-Packard, and Rubbermaid.

    Also Professor of Telecommunications at Bowling Green State University in Ohio, Martha Rogers was formerly a copywriter and advertising executive. Since she earned her Ph.D at University of Tennessee as a Bickel fellow, she has served on the National Advertising Review Board in New York, and has testified as an expert before the Dept. of Health and Human Services in Washington, D.C. Martha Rogers has served on the editorial board for The Tom Peters Group newsletter, On Achieving Excellence, and has been named the 1997 International Sales and Marketing Executives Professor of the Year. She receives rave reviews speaking to national and international audiences on the future of marketing.

    Martha Rogers and her co-author, Don Peppers, have written a book about the technology of marketing and the future of business competition: The One to One Future: Building Relationships One Customer at a Time, Doubleday/Currency (1993), in eleven languages, including its twelfth printing in English. Some comments about the book:

    Tom Peters: "My 1993 pick for Book of the Year... a revolutionary prescription for putting customers first that makes my 'close to the customer axiom' from In Search of Excellence pale by comparison . . .Don Peppers and Rogers brilliantly reconceive the basis for marketing."

    George Gendron (Editor-in-Chief, Inc. Magazine): "Tom Peters was wrong. This isn't the book of the year. It's not even the book of the decade. It's one of the two or three most important business books ever written."

    Wired magazine: "The book that revolutionizes marketing in the '90's"

    Business Week: "One of the bibles of the new marketing"

    In addition to publishing research in Journal of Applied Psychology, Journal of Advertising Research, Journal of Business and Industrial Marketing, and other scholarly and trade publications, Dr. Rogers has, with Mr. Peppers, contributed to Harvard Business Review, Wired Marketing Tools, and many other journals, books, and newsletters. Their second book, Enterprise One To One: Competing in the Interactive Age, was published in January 1997. Internationally recognized as the gurus of the new marketing, they have appeared on the cover of INC. magazine and on CNN-FN and make regular contributions to Forbes ASAP and other publications.
    Fee Info (subject to change)
    Travels From:
  • The One to One Manager: Real-World Lessons in Customer Relationship Management
  • The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program
  • Enterprise One to One: Tools for Competing in the Interactive Age
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