Max Siegel
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Max Siegel
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Max L. Siegel is the President of Global Operations for Dale Earnhardt Inc. and oversees marketing, sales, sponsorship and distribution for all of the company’s properties including motor sports teams, licensing, promotion, sales, business development projects, and the Dale Earnhardt Foundation.

The former Sony BMG/Zomba Label Group executive is a graduate of the University of Notre Dame Law School and once represented major companies including Eli Lilly, General Motors, and Ameritech [now AT&T].

Siegel reports to CEO, Teresa Earnhardt, who founded the company in 1980 with her late husband, Dale, for whom the company is named.

Previously, Max held dual positions as Senior Vice President of Zomba Label Group and President of Zomba Gospel (Verity Records) the largest gospel company in the world. Zomba Label Group produces number one acts like Donnie McClurkin, Fred Hammond, Britney Spears, N’Sync, Usher and R. Kelly.

Max L. Siegel has over fifteen years of brokering deals and project management and is known for his shrewd and savvy business expertise, an accomplished entertainment executive, attorney, author, conference organizer and television & film producer. Max Siegel is one of the most sought after persons in the entertainment industry and has appeared on Oprah, twice in one year; Tavis Smiley’s NPR and has been featured in national major media outlets such as The New York Times, Crain’s New York Business, Black Enterprise and Billboard Magazine.

He is a cumlaude graduate from the University of Notre Dame, School of Law. While enrolled as a student, he made history at Notre Dame as the first African American to graduate with honors from their School of Law. During the past 12-years, the Indianapolis native has also presided over the legal affairs for several Fortune 500 corporations, as well as professional sports, entertainment individuals and organizations. Siegel’s legal expertise and business acumen has afforded him the reputation as a “win-win attorney” among his peers, and has played a major role in the shaping of sports athletes as Tony Gwynn and Reggie White.

His legal knowledge has earned him the opportunity to serve in various leadership positions within high-profile professional organizations such as, The American Bar Association, The New York Bar Association, Indiana State Bar Association, Gospel Heritage Foundation and The National Academy of Recording Arts and Sciences. Max is married to his childhood friend Jennifer and they have three children.

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The Max Siegel Story
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