Renée Mauborgne is one of the world’s preeminent experts on business strategy, innovation and wealth creation in the knowledge economy.
Renée is a very impressive presenter—engaging, energetic and intelligent, with substantive material that can significantly impact your organization’s performance. She is the highest placed woman on Thinkers 50, the global ranking of business gurus. In 2007, 2009 and again in 2011, Thinkers 50 placed Mauborgne among the top ten most influential business thinkers in the world.
Her book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Chan Kim, coauthor), is an international bestseller. Blue Ocean Strategy has sold over two million copies and is being published in 41 languages, breaking Harvard Business Press’s historical record of most foreign language translations ever achieved.
Blue Ocean Strategy won the Best Business Book of 2005 Prize at the Frankfurt Book Fair and was selected as the number one Strategy Book of 2005 by Strategy + Business and as a Top Ten Business Book of 2005 by Amazon.com.
With Blue Ocean Strategy, Renée brings business audiences a genuinely important breakthrough in strategic business thinking, which is changing the business lexicon across the globe.
Renée Mauborgne is The Distinguished Fellow and a professor of Strategy and Management at INSEAD in Fontainebleau, France, the world's second largest business school. She is Co-Founder and Co-Director of the INSEAD Blue Ocean Strategy Institute and is a Fellow of the World Economic Forum.
Her Harvard Business Review articles, coauthored with W. Chan Kim, are worldwide bestsellers and have sold more than half a million reprints. Their "Value Innovation" and "Fair Process" articles were selected as among the best classic articles ever published inHBR. She has published numerous articles on strategy and managing the multinational corporation in a host of other first-tier business journals.
Mauborgne has received a number of prestigious awards for her contributions to business thought leadership and has been widely praised in the international business media.
What is a "blue ocean strategy"?
A systematic approach to breaking out of head-to-head competition.
In today's overcrowded industries, most companies fight long and hard for competitive advantage, battle for market share and struggle for differentiation, only to find themselves fighting their rivals head-on in a bloody "red ocean" over a shrinking pool of profit. These red ocean strategies are less and less likely to create profitable growth in the future.
Blue Ocean Strategy argues that tomorrow’s leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves—termed "value innovation"—create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand. In her talks, Mauborgne explores the key concepts, tools, and frameworks behind Blue Ocean Strategy and explains how companies can apply these ideas to break away from the competition and create their own blue ocean.
Accolades for Blue Ocean Strategy
Wall Street Journal Bestseller.
Winner of the Best Business Book of 2005 Prize at the Frankfurt Book Fair.
Selected as the number one Strategy Book of 2005 by Strategy+Business, Booz Allen & Hamilton's leading business magazine.
Selected as a Top Ten Business Book by Amazon.com.
Recognized as a best business/economic book in USA, Canada, China, Germany, Iceland, Italy, Japan, Korea, Latin America, Malaysia, Scandinavia, Singapore, Taiwan, UK.
Accolades for Renée Mauborgne
The highest placed woman on Thinkers 50, the global ranking of business gurus
Selected as among the top ten most influential business thinkers in the world, Thinkers 50
With Chan Kim, named "the number one gurus of the future," L/Expansion, France’s leading business magazine; called "two of Europe's brightest business thinkers" (The Sunday Times); called "the next big gurus to hit the business world" (The Observer)
Author of five worldwide best-selling Harvard Business Review articles, two of which were selected as among the best classic articles ever published by HBR.
Winner, Nobels Colloquia Prize for Leadership on Business and Economic Thinking 2008
Winner, Asia Brand Leadership Award
Winner, Eldridge Haynes Prize for best original paper in international business.