Rick Barrera is one of the most dynamic and thoughtful forces in the world of marketing today. His presentations focus on the rapid pace of change in the ways that business is conducted in our increasingly globalized economy, emphasizing the importance of branding, sales training, and building long-term relationships with clients. He offers a results-driven, multi-step system that's designed to generate desirable returns for all participants in a transaction. Responding to the particular needs of his audience, Barrera's presentations demonstrate how his on-going work as a corporate consultant means that his ideas are always fresh, always evolving, and always rooted in the realities of the market place.
Rick Barrera understands the complexities of today's marketplace, the intricacies of corporate culture and the subtleties that distinguish each industry.
His programs address the ever-quickening pace of change and the ways that businesses must be redesigned to meet the demands of today's never-satisfied customer. Rick consistently surprises his clients with the amount of research and information he incorporates into every presentation. You'll find that your participants are more interested and more interactive during his programs because the presentation is about them.
PUBLICATIONS
Collaborative Selling
Based on a dynamic new approach proven in sales training programs in some of the nation's most successful companies, Collaborative Selling supplies a results-driven, six-step communication and problem-solving program that helps you accurately target your market, identify and contact your best prospects, explore and meet their needs and expectations, then work collaboratively to select the solutions that reward you both.