Sandra Zoratti is an award-winning author, speaker and accomplished business leader and was honored with the Business Marketing Association’s 2012 Marketer of the year. Sandra is a highly sought after speaker, social media influencer, and business expert because of her real-world experience in successfully building, growing, launching and marketing new business opportunities around the world.
Sandra speaks at numerous industry conferences, business venues and association events. Her hallmark is providing cutting-edge, helpful content that can make a difference to members of her audience. She also serves on several boards to help speak and advise on strategy and growth ideas.
Most recently, Sandra built and launched the data-driven marketing practice called "Precision Marketing" from the ground up and has numerous proof points of its' success around the world using insight-driven targeting, content and metrics. Sandra is recognized as a thought leader in the area of Precision Marketing and published her book on the topic in June 2012. (book on Amazon:Precision Marketing: Maximizing Revenue Through Relevance.)
Additionally, Sandra is driving co-branded initiatives with the Chief Marketing Officer Council to help senior marketers around the world optimize customer engagement through the adoption of insight-driven marketing practices. She has also earned awards on her integrated, industry-centric, multi-channel marketing approaches and the results they have generated.
Sandra’s career has included experience at blue chip technology leaders such as IBM, Westinghouse, Ricoh and Avery as well as setting up her own marketing practice. Sandra has a Bachelor’s degree in Chemical Engineering and a Masters in Business Administration.